Here’s how.įirst, open up Instagram and head to the search tab. You can use Instagram geotags to find people in your area that are influential. Let’s say you’re a new boutique clothing shop in Chicago near Millennium Park, and you want to get the word out about an upcoming event you’re hosting. This will give you a good idea of how big of a reach your brand has on the social network. To get started, do a simple search of your brand name, branded hashtags, physical store locations and anything else closely related to your brand on Instagram. You can do a super quick search to see when and where customers mention your brand. Here are a few ways to use Instagram geotagging to better engage your users and get more people following your content: Locate Your Customers & See Who’s Geotagging Youįirst thing’s first, try to find where your customers are talking about you the most on Instagram. It’s then up to users to follow and have their favorite content appear in their feed. Instagram makes it simple to engage, like and most importantly, discover new content. This is due to the network’s visual nature, but also because of the ease of use. In fact, almost a fourth of social media influencers claim Instagram is the best network for creating influencer strategies. People search for businesses, locations and trends all the time on Instagram. Now that you have a better idea of how an Instagram geotag works, the real question is how can you use it to further engage your audience?įirst, consider this. Ways to Engage Users Through Instagram Geotag Hashtag locations can also be added to Instagram Stories, making it easy to tag locations through a hashtag sticker. But you can also use hashtag locations like #Chicago or #TheLoop to get your content suggested when people are near your area. We know that using popular hashtags on Instagram gives your content more visibility. Hashtag Locations: Another great way to locate content set to a specific tag is through hashtags.Remember, you have to create a location first in Facebook if your geotag doesn’t show up on Instagram. By selecting the “Location” sticker, you can set it to the geolocations already around you. Stickers in Stories: Instagram Stories allows users to use digital stickers on photos or videos that are based on a geotag.Use the same named location as much as possible to build content around the location so others will be encouraged to share as well. From here, you set up information about your brand and once submitted, you can search Instagram to see your result. Simply go to create a new post on Facebook, click “Check In” and enter your brand’s name. Create the Location: Is there no geotag for your store location? Create one through Facebook’s “ Create the Location” setting in your Facebook account.Here are a few Instagram geotag filters to be aware of with any campaign: Changes continue to make location-based content easier to find, tag and update.
Instagram tagged photos search how to#
There’s a few Instagram geotag features we should cover before getting into how to use it to engage with your audience. Brands with brick and mortar locations can see all the various content tagged to their location.Īs we’ll talk about later, there are several creative ways your brand can use geotags. This public sharing of content puts a physical location to content, which brands can ultimately take advantage of to engage with users. Keep in mind, this only applies if you tell Instagram to publicize your location. Geolocations are gathered from the physical location of your mobile device, which allows users to store or tag their content to those coordinates. In this article, we’re going to break down everything you need to know about Instagram geotags and show you how to use them to engage with your target audience: What is an Instagram Geotag?Īn Instagram is the specific location, down to the latitude and longitude, of where you’ve stored your Instagram content. And not only that, you want to make sure you’re reaching the right people. Plus, after the Instagram algorithm shifted the way content is displayed to users, your brand needs to find new and innovative ways to achieve as much reach as possible. Whether you’re a local business trying to reach nearby customers, or a global brand that wants to target audiences in specific regions, geotags will come in handy. While that amount of reach is great, what if you want to get more granular and specific with who you target? Well, that’s when Instagram geotags come into play. When your brand shares a video or photo on Instagram, it could potentially be seen by people in New York to Australia, and everywhere in between. One of the best things about Instagram is the ability it gives you to reach people all around the globe.
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